Marketing
Paying for ads but the phone doesn't ring? 5 things to check first
Before you raise the budget or fire the agency, check these five things. Most of them take an afternoon.
8 Oct 2026 · 4 min read
In the free audit I look at where your week goes: the same WhatsApp questions, the same details typed twice, the invoices waiting for someone to file them. You get a written Time & Money Map: where your hours go, what can come back, and what those hours cost you each year.
For Latino and English-speaking business owners in Germany and the EU. Owner-led teams of about 2 to 20 people.
Free, no obligation. A short form, about four fields. I send the audit to you in writing.
Previously at
Uber EatsRevolutSAPAudiDHL
Previously at
10+ years · Spanish, German, English
How I look at a business
If it doesn't give you the same result every time, it isn't a system yet.
Each of these costs hours, every week. The Time & Money Map counts them.
The repeat work that eats your week, named task by task, from what I can see and what you tell me.
Which of those hours a system or a simpler process can give back, and which are not worth touching.
Each one in money per year, from your numbers where you give them and clearly marked as an estimate where you do not.
What it is not: Not a sales call in disguise. Not a generic checklist.
The first version comes from what I can see from outside. The hours become firm once you share your numbers.
Every hour that goes to repeat work is an hour you do not spend on the business, and it has a price. The Time & Money Map puts that price on each task, per year. Left alone, it keeps charging you. For one restaurant owner, the calls found a service he never used: USD 27,000 a year, stopped.
Usually I start with what you already pay for and connect it. I build new software only where nothing you have can do the job.
I work on the tools you already have: your website, your Google account, your CRM, all in your name. Everything I build there is yours. If a different setup would save you more, I show you why and you decide. Staying on your tools is fine.
You pay for a website or ads, but the phone doesn't ring?
Enquiries come in by email, WhatsApp and phone, and some never get an answer?
Nobody knows who's doing what, and deadlines slip?
Invoices and contracts spread across email, folders and your desktop, for hundreds of clients?
Until then I was running my restaurant alone and did not know many parts of my own business.
If only 20% of your activities generate 80% of your sales, pay attention to that 20%. […] You are doing other activities that give you nothing.
Those numbers came out of conversations, not a big project.
The podcast pipeline. One recording becomes many clips, posts and cards, scheduled across platforms.
A team of assistants drafts my outreach, keeps my CRM and reports to me. Nothing goes out until I approve it.
A short form, about four fields.
I look at what is visible from outside and send you what I find. The link to book a call is inside the audit.
We talk it through, and you leave with the first thing to fix.
If it is worth going deeper, I look at your real numbers and send you a plan and a price in writing before anything starts. You can stop at any step and keep what you have.
Practical guides in Spanish, German and English. From the podcast and from people who've done it.
Marketing
Before you raise the budget or fire the agency, check these five things. Most of them take an afternoon.
8 Oct 2026 · 4 min read
Sales
A spreadsheet is a good way to start tracking clients. Here are four signs it has stopped working, and what to do instead.
8 Oct 2026 · 4 min read
Projects and operations
Before you add one more tool, find out where your work really lives, what each tool holds and how to see all of it in one view.
8 Oct 2026 · 4 min read
I work on the tools you already have: your website, your Google account, your CRM, all in your name. If a different setup would save you more, I show you why and you decide. Staying on your tools is fine.
Because the best way to show you what I can do is to do it. You get a written Time & Money Map of where your hours and money go, and it is yours whether we work together or not. I charge for building the fix.
You get the price in writing before anything starts, based on what the problem costs you each year.
Everything I build on your tools is yours, in your name.
It is written down and your team is trained. If you want, I stay on after handover for fixes, small changes and a regular review. What's included is written in the offer.
Not by training. I have ten years in sales, account management and project management, and I use software to build the systems I've seen work. I check every part myself.
Free, and the audit is yours either way.
Get my free audit