I sold for a living before I ever built anything.

Three and a half years as an account executive in B2B software, closing mid-market deals from the first cold call to the signature. EUR 3M+ closed, 300+ clients signed, churn under 2%. I had to find the money in somebody else’s business before they would sign anything, and I had to do it in the first conversation.

That is the habit that stuck. Show me a business and the first thing I am looking for is where the money leaks out, not what could be built on top of it. Most people offering to build you systems have never had to close a deal in their lives, and it shows in what they reach for first.

Ten years across sales, customer service and making work run better, mostly at software, IT and finance companies in Germany, Austria and Switzerland. I sell and work in Spanish, English and German. I live in Munich.

The building came later, and it is deliberately last. I write down how the work is actually done, I build the systems that keep track of customers, and I use AI for the parts nobody should be doing by hand. But software is the most expensive answer to most problems, so it is the one I try second.